EPISODE 27:
JOANIE GRIFFIN

Joanie Griffin – Founding Principal, Sunny505

For more than three decades, Joanie Griffin has been shaping the way organizations tell their stories. As the founder and CEO of Sunny505, she built her company around the belief that a strong brand is more than a logo or tagline — it’s an experience that leaves a lasting impression. Joanie has guided countless clients through the evolving world of communications, navigating shifts from traditional media to digital-first strategies, always with an eye toward impact and authenticity.

Her career has been marked not only by professional success but also by a spirit of resilience and adaptability. Joanie is known for rolling up her sleeves, diving into the details, and finding creative solutions that make brands shine. She brings that same energy into her personal life. Whether on a road bike or grinding up gravel climbs, Joanie leads from the front, driven by a passion to push boundaries and enjoy the ride.

Those who know her best describe her as both a strategist and a cheerleader — someone who builds momentum for others while inspiring them with her own positivity. In work and in life, Joanie Griffin embodies what it means to lead with purpose, enthusiasm, and heart.